What does a cultural manager do? Cultural studies - bachelor's degree (03/51/01). Prospects for professional development of graduates

A specialist carrying out research work in the field of cultural studies. He studies the development and formation of art and culture. In addition, a cultural scientist can study peoples and nationalities, the peculiarities of their life, traditions, language, etc. Often, cultural scientists go on business trips, ethnographic expeditions, where they use the widest range of tools: observation, conducting surveys, etc.

Personal qualities

An integral quality of a cultural scientist is a love of history and art. Curiosity, well-developed memory, the ability to competently express one's thoughts both orally and in writing, developed aesthetic and artistic taste will also help a specialist in this field to successfully cope with assigned tasks. In addition, important qualities in work will be perseverance, attention to detail and a well-developed imagination.

Where to study

Despite the fact that education in this field is quite rare, it is quite easy for an applicant to decide where to study as a cultural scientist. Many humanitarian universities in Moscow have departments of cultural studies, and some of them offer distance learning. The most famous of them are:

• Institute of Contemporary Art
• State Academy of Slavic Culture

Additional education in this area can be obtained through cultural studies courses. In Moscow, such courses are held in various art centers.

Pros and cons of professions

Culturologists engage in research work, write notes, articles, and publish books. Therefore, the advantage of this profession is the opportunity to conduct your own research and publish it. For people who have a special love for art and culture, it will also, of course, be a plus to have the opportunity to come into daily contact with what really interests them. However, finding a job as a cultural scientist is quite difficult. Only a few find their calling in scientific laboratories and scientific groups, while the rest work in museums, galleries, archives, and teach at universities. Work in these areas is not only low-paid, but finding it in such institutions is also very difficult.

Career, places of employment

Specialists in the field of cultural studies can build a career in government and commercial cultural institutions: ministries, contemporary art centers, museums, exhibitions, festivals and other cultural projects. The scope of application of the knowledge and skills of a cultural scientist is very extensive: such specialists work in PR agencies, teach at universities, and work in the media. Since professionals in this field do not have a specific field of activity, vacancies for cultural studies can be found quite rarely, so their salary may vary depending on the place of work and the position held.

Culturologist and art critic are similar professions. An art historian studies artistic cultures: literature, theater, music, cinema, painting. A culturologist studies culture as a whole, without focusing on its individual components. Cultural studies includes many subjects, and art history is its section, its integral part.

In the last ten to fifteen years, more and more non-applied specialties have appeared in universities: regional studies, cultural studies, etc. The names are beautiful, promises of a bright future and open doors, behind which mountains of gold are hidden, sweet - but how is it really going? How can a cultural specialist get a job?

Just as young cultural studies graduates do not always know where to go, so not all employers know what to do with cultural studies applicants. Education is too theoretical, its boundaries are too blurred - in contrast to such practically oriented ones as journalism, pedagogy, management, etc.

For example, I am a cultural scientist by training and worked at a university for almost ten years, where I taught several courses - general “cultural studies”, “everyday culture”, “sociology of culture”, “theory of culture”, “philosophy of culture”, “Russian culture” and etc. and so on. So, unfortunately, I am familiar with the scale of the problem. As well as the fact that there are not so many ways to deal with it.

So, you are a cultural scientist. Of course, you can advise getting a second education or taking some courses, or, at worst, studying something on your own, like “How to become a programming guru in 8 hours of sleep” - but for the sake of the purity of the experiment, we will ignore these options.

Therefore, in our list you will not see such professions as programmer, manicurist, web designer, manager and others. But you won’t find a salesperson, a toastmaster, a janitor, a promoter, a call center employee, a janitor, a cleaner, or the like - these opportunities are open to any graduate.

Teacher

The ideal, from the chamber of weights and measures, is an option for what a cultural scientist can work as a teacher of cultural studies. Or related disciplines - sociology of culture, philosophy of culture and beyond (see above).

However, those who want to convey the reasonable, good, eternal and cultural will be met with several “buts”. First, the departments are already fully staffed with teaching staff, so there are practically no places for young graduate students. Second, to fully work as a full-time teacher, you need an advanced degree. That is, a defended dissertation, for which not everyone can devote time, effort and money. And thirdly, a sore financial issue.

A teacher without a degree can count on 5 thousand rubles in the regions, and 10 thousand in the capital. If the faculty has commercial funds, then this amount may increase, but not much. The situation is no better for hourly workers - , but in the end it turns out about the same amount per month as for the “staff employees”.

Cultural scientist / “public” cultural scientist

By “scientific cultural studies” we can now understand two types of activities.

The first is a classical scientist, candidate or doctor of science, who moves this very science forward, a regular participant in conferences, symposiums and seminars, mostly foreign. Often this scientist gives lectures, but is not a teacher in the full sense. Alas, despite all the temptingness, this is not so much a profession as a way of life, a vocation. To have status, move up the career ladder and not need money, a cultural scientist needs to either be outstanding or be able to work with the magic word.

The second type of activity is “culturologists,” who can be seen on talk shows, public lectures and round tables of various kinds. They are involved in cultural projects, urban practices, social issues, and are often urban activists and public figures. And this, too, as in the case of science, is a special way of life and a special calling, which not everyone can handle.

A candidate or doctor of sciences can already count on financial investments from 20 to 40 thousand, and if at the same time he also combines scientific activity, for example, with the leadership of a department, then the bar rises to the range of 50-80 thousand rubles.

Museum worker

The idea that museums are staffed by grandmotherly caretakers, whose whole concern is to ensure that the exhibits are not pawed by visitors, and that the old women themselves are not eaten by moths is an untenable stereotype. Museums are increasingly targeting young people – and for this they need young staff. Methodists, excursion organizers, tour guides, exhibition curators, PR specialists are professions that are suitable not only for certified museologists.

The disadvantages of this work, like any associated with budgetary institutions, are low salaries and the need to provide a certain number of visitors monthly. The second point is especially difficult - after all, if a local history museum or a museum of fine arts is still popular (and above all, among city guests), then the position of a museum of urban life or a literary museum is very unenviable. So we have to invent new enticements - quests, musical evenings, literary readings, film clubs and “Nights at the Museum”. Culturologists are in the right place here.

Unfortunately, in this area, salaries in the regions and the capital are not very different. Of course, there are individual museums that are in a special position - but there are no more than a dozen of them throughout the country. On average, the “hospital temperature” looks something like this: museum director - 30-70 thousand, project manager - 15-20 thousand, methodologist - 15-25 thousand, fund keeper - 20-30 thousand, excursion administrator at an agency - 15-25 thousand, tour guide at an excursion agency - from 2 to 5 thousand per day (work on weekends).

Librarian

The stereotypes here are the same as those of museum workers. However, the library is no longer a quiet, mossy place where you can read a book and leaf through a file of newspapers. Books and newspapers are rapidly moving online, and libraries, on the contrary, are striving to reach the people - holding events, organizing reading clubs, organizing flash mobs, bookcrossings, literary picnics... Young cultural experts who have PR skills and are aware of modern cultural and subcultural trends can feel I feel like a fish in water here.

The situation with salaries is no better, if not worse, than in museums. Foreigners are not given excursions to libraries; souvenirs are sold there, and even in tourist brochures libraries are bypassed. And this affects salaries: a librarian - from 10 to 20 thousand, the head of the methodological department - from 15 to 30 thousand rubles.

Journalist

Many editors note that journalists with just a humanities education (in our case, cultural studies) often cope with tasks better than philological journalists. There may be many reasons for this, but the result is that in the media and mass media, the cultural scientist-applicant is no longer viewed as an unknown animal. His only drawback is a lack of practice, but he can make up for it by charming the employer with his extensive knowledge and analytical skills.

Of my classmates and students, one works as an analyst in a large publication, one is the editor of an equally large publication, and the third became the head of the regional radio broadcasting service. Not to mention a dozen or two actual journalists and television.

The salary range here depends, first of all, on the financial capabilities of the publication. For example, he can count on 10-15 thousand, - from 12 thousand. already “costs” from 30 to 70 thousand rubles. Some publications offer additional payments for the number of views, reposts and likes - so a good journalist developing a popular topic can charge another five thousand a month.

Critic/reviewer of cinema, music, theater, fashion

The difference between this profession and the profession of a journalist is that critics and reviewers “spud” a specific field. The competition in this field is small, but the money, alas, is the same. Especially in small towns, cultural events are distributed unevenly throughout the year, and you may find that one month concerts of visiting stars pour in like a cornucopia, and the next there is only a harvest festival in sight. However, this profession is a good way to show yourself and make useful contacts. Well, and go to the theater for free, for example.

As a rule, there is no fixed salary here, but there are fees for articles, which can vary radically depending on the publication and the name of the author - from a thousand rubles per spread (in the regions or in poor central publications) to 10 thousand (these comrades live in the metropolitan sector and are forced to fight fiercely for a little place in the sun).

Blogger/video blogger

It makes no sense to consider it as a full-fledged profession, and from a legal point of view it is not one (it cannot be entered into the work book, you cannot receive a pension), and the money for beginners there is very small. Museums even pay more.

But then a good, well-promoted (this is where the skills of a culturologist come in handy!) and monetized blog or YouTube channel can feed its owner quite well.

Most often, there is no salary as such, but sometimes novice bloggers may get a temporary project worth 5-10 thousand rubles.

Consultant at a bookstore

Unlike a salesperson, this is a profession where a culturologist can show off his knowledge if the specialization of the store corresponds to the culturological profile. First of all, this is, of course, a book consultant: a consultant knowledgeable in literary trends, new releases, fashion trends and able to suggest the right book will quickly advance up the career ladder.

Vacancies, as a rule, indicate the maximum salary, which is calculated in the form of “salary + bonuses for an immortal pony.” In fact, the real salary of a person who, in addition to work, will also lead at least some kind of personal life, will turn out to be two times less. Typically, cash payments range from 15 to 30 thousand rubles, in the regions closer to the first figure, in the capital - to the second.

In advertising, all paths are open to culturologists - for the reason that we do not yet have special “advertising” education in our country, which means there is no strong competition among applicants. A graduate can get a job as an advertising manager, or as a creative and screenwriter for commercials. And if you improve your drawing skills (we’ll forget for a minute about the purity of the experiment), then you have a chance to become an advertising designer.

Often, freelancers work in the advertising business and receive money not monthly, but for each order, but serious companies prefer to have staff with a clear work schedule and an equally clear salary. Bonuses are also added to this salary. As a result, for example, a screenwriter for commercials can receive from 20 to 80 thousand rubles per month.

Translator

The curriculum of cultural studies scholars, like all humanities scholars, also includes a course in foreign languages, even if not to the same extent as that of philologists. If a student did not talk during classes, but also improved his language skills on his own, then he has a direct path to. And here there are a lot of options: translators at official events, on the staff of a large company, in publishing houses, written translation, localization of films and games... Moreover, in most cases, it is not translators “from foreign to Russian” that are especially valued, but vice versa.

As for money, it all depends on the status of the company and the rarity of the language. For example, a simple “English-Russian” can qualify for a salary of 15 to 35 thousand rubles or more, and such an exotic option already costs 50-55 thousand.

And finally, the most important advice to cultural studies students is to make the most of it. Students often view it as an inevitable evil, and see their mission as having as little contact with this evil as possible. True, it all depends on how responsibly the faculty itself and the host organizations approach the practice. It is in your interests to find the most promising place and show yourself to your advantage there. Remember, after prom you will have a lot of competition!

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Who is a culturologist and what does he do? It is perhaps not so easy to understand this: most often on the Internet you can only see vague descriptions and meager definitions of the profession. But in fact, this rather rare profession covers an entire sphere - the sphere of culture. So how exactly can you realize yourself in this direction?

Specialists in cultural studies, who have an uncontrollable thirst for science, are enthusiastically engaged in scientific research, write articles for scientific and popular science publications, teach, and work on the creation of educational and methodological manuals. The training of such specialists (qualification “Culturologist-researcher. Teacher”) is successfully carried out in (specialty “Culturology. Fundamental Cultural Studies”) and in (specialty “Theory and History of Culture”).

Today, specialties in which cultural studies is studied as an applied discipline are gaining great popularity. In this case, the qualification “Cultivator-Manager” is awarded. The word “manager” itself comes from the English verb “manage”, which means “to manage”. Such a specialist has the opportunity to get a job in various companies, publishing houses, and media as a consultant on cultural issues. Communication skills and the ability to express one’s thoughts orally open up other opportunities, such as working in museums, archives, libraries, and art galleries. Conducting excursions, implementing innovative cultural projects (including international ones), organizing events and holidays, as well as other activities related to culture are within the capabilities of a cultural specialist-manager. We should not forget about the Ministry of Culture, where cultural experts at the highest level take care of the preservation and development of national culture and traditions.

The qualification “Culturologist-Manager” can be obtained in (specialty “Culturology. Applied Cultural Studies”), (specialties “Information Systems in Culture”, “Management of Advertising and Public Relations”, “Management of the Social and Cultural Sphere”, “Management of International Cultural Relations” ) and (specialty “Culturology. Applied cultural studies”).

In secondary specialized and vocational educational institutions it is possible to obtain the qualification “Organizer of cultural and leisure activities”, both on the basis of general secondary education (11 grades) and on the basis of general basic education (9 grades). This qualification differs from the profession of culturologist-manager in that it is tied to a specific type of art - music, choreography, etc. Such specialists are trained throughout Belarus.

A culturologist is a specialist who studies the development and formation of culture. He studies peoples, their traditions and rituals.

Cultural studies can be divided into several areas, so each specialist deals with his own specific profile. Cultural scientists often work with archives, rare sources, and unique works of art.

Responsibilities:

Conventionally, the activities of a culturologist are divided into several types. This includes research work, teaching, conducting excursions, and also creating popular science works. The main one of these areas is scientific work.

Here are some of the main responsibilities of a cultural scientist:

• conducting research and experiments;
• recording the results obtained;
• writing scientific and popular science articles and books;
• conducting excursions (to museums, historical sites and places);
• teaching in universities and schools.

Personal qualities

Since the profession of a cultural scientist is, first of all, monotonous work, intellectual work, tension and frequent stress, the candidate must have the following qualities:

• communication skills;
• logics;
• broad outlook;
• Analytical mind;
• observation;
• attentiveness;
• stress resistance.

Where to study?

The Faculty of Cultural Studies is present in many humanitarian universities, some of which offer the opportunity to receive education remotely. The most famous are:

• Moscow State University named after. M.V. Lomonosov (M.V. Lomonosov Moscow State University);
• Russian State Humanitarian University (RGGU);
• Moscow State Linguistic University (Moscow Foreign Languages ​​School named after Maurice Thorez);
• National Research University Higher School of Economics (HSE);
• State Academic University of Humanities (under the Russian Academy of Sciences, GAUGN);
• Institute of Contemporary Art (ICA);
• Russian State Social University (RGSU);
• Moscow Pedagogical State University (MPGU);
• State Academy of Slavic Culture (GASK).

Where to work?

In addition to museums and other places of cultural leisure, specialists can be found in such fields as journalism, publishing, public relations, social research, and analytics. True professionals become experts in social and political projects and work in research and teaching.

I am a certified culturologist, moreover, a culturologist-teacher, with a specialization in “Russian Culture”. Before entering the university, I went to preparatory courses, where the teachers said that cultural studies belonged to the future, over time it would turn the life of mankind upside down, and that soon there would be nothing - just continuous cultural studies.

18 years have passed since that moment; after graduating from university, I never worked specifically as a culturologist, but still, throughout my post-graduate years, I worked in areas that were in one way or another related to what I was taught at the department of culturology. First of all, this is journalism (and “type of journalism” with writing texts for websites, and normal newspaper and magazine journalism in well-known publications), secondly, an area related to historical science: now I work in a company engaged in genealogical research, and this presupposes the need for some kind of general historical and, in general, some kind of general factual background.

In my opinion, an important part of cultural studies education is not that you will be taught to understand art or culture in general, this is probably difficult to teach, but that in five years you can gain the very general background that then allows you to use at your own discretion. You have five years to read, learn to structure information, and be able to more or less decently express thoughts. By and large, this all sounds very impractical, but in fact it’s not :)

There are many professions, but

Most beautiful of all - (...)

Who came into this world -

Became happy forever.

Firstly, this, in my opinion, is the most interesting of the specialties (humanities), because by studying to be a cultural scientist (and I’m already convinced of this), you can touch on a lot of theories and stories that our other inhabitants will find boring (and by the way , using these theories you can trace previously unnoticed subtleties of society and culture). For example, cultural theory (masses, elites, typology of cultures - west, east, south, north; various concepts of culture, etc.). Also history- here the choice is brighter - history of music, art, philosophy, literature, history of world culture in general and also etc. P.S.: although the curriculum is probably different for all universities, here we teach cultural studies like this...

Secondly, I will address the topic of the question directly. A culturologist is a universal specialist.

Armchair:
- philologist (if literature is interesting);
- historian (understandable, right?);
- social philosopher (this, in my opinion, is the most understandable and easy-to-understand area of ​​philosophy);
- art critic (here is a synthesis of office and visiting).
I think that's all here.

Outcall:
- archaeologist (or call yourself an “archaeologist” in order to visit the excavation site where the past is resurrected);
- ethnologist (here we describe different peoples, ethnic groups, ethnic groups, etc., i.e. wandering around the planet);
- art critic in terms of foreign museums (in the first category one can interpret “art critic” in terms of domestic museums and galleries).

I think I explained it clearly, albeit incompletely and with all sorts of inconsistencies (if an experienced reader reads this answer), but so far so :)

Or you can even put it this way - cultural studies is fun and educational :)