Herd instinct and stereotyped thinking. Psychology of Personality. We expose! Herd instinct? What is herd instinct

Niche: 18+ Online sex shop

Tools: Quizzes, customer generator

Results: Increase in sales from the site

Elena, owner of the online store Intimi Si

I met your service by chance when I took a free online sales course. It is led by the founder of your company, Alexey Molchanov. He talked so interestingly about all the tools and about the conversion that I wanted to try them on my site.

And you know, I'm very glad that I did!

In general, I have an online store, so to speak 18+. Adult goods store. And initially I had a chat and a callback on the site. But the chat did not bring any results at all, it was as if for show. I can say the same about the call button - customers did not order them at all. It was simply inconvenient for them to call and clarify some questions, to consult.

Therefore, they wrote mainly to the mail indicated on the site. But it had a bad effect on sales.
Firstly, the procedure for ordering goods was very delayed.
Secondly, this is how I lost a lot of clients. I didn't check my email, I forgot to check spam. And in general it is difficult to monitor mail during the day. And clients, not having waited for the answer in time, as a result "left".

And here is a miracle! I'm taking a course that talks about different services and how they affect the site visitor.
In fact, Envybox specialists helped me choose services for the site. It is immediately clear that they are professionals in their field!

Alexander works with me. He suggested that I install a client generator, quizzes, on the site.

And when I started testing these tools on my site, I was pleasantly surprised how well each of them does their job!)

The quizzes were made in a comic form, which helped to smooth out the atmosphere on the site a little, so to speak, to get rid of the atmosphere of constraint.

After installing your services on the site, the movement immediately went)) Sales increased! I'm very happy)
Thank you so much for making such cool website tools! They really do increase conversions.

“Insanely glad to meet and cooperate with Envybox”

Birman Alexander Commercial director and co-founder

Birman Alexander, commercial director and co-founder of the company. “Our online store specializes exclusively in professional cosmetics for face, body and hair care. We put the premise that we will sell only certified goods as the basis for the work of the store. And to this day, we adhere to this rule: a strict selection of brands, strict control of the expiration date of each unit and maximum attention to each client.

Envybox was known before it was so popular. We watched the service for a long time, but did not dare to connect it. As a result, on May 3, 2016, we implemented Envybox widgets and since then we have never disconnected from them. At first, we only had an Online Chat, but after a while we also connected the Client Generator with Stadny.

The most effective for us, of course, is Online Chat, because it is live communication with customers. The generator informs about promotions and discounts, Stadny performs the function of attracting, and through the Chat, direct contact with users is carried out.
For the convenience of our clients, our Live Chat is available 24/7. This increases the loyalty of consumers, and, accordingly, the sales of the company.

Envybox is developing dynamically and we really like it. Your team has developed such a service that you don’t even need to understand - everything is clear, simple and logical. All widgets installed independently and did not encounter any problems. It’s great that you didn’t need the help of your specialists when introducing products to the site. Envybox support is, of course, on top, but I don’t want to contact the guys with problems.

I was also very pleased with the results from the work of the service, which appeared within half an hour after its installation. However, we are not very fond of sharing numbers. I will say this - rather, the Envybox service did not directly increase sales from our site, but formed another channel for contacting customers, that is, it indirectly affected profits.

We are extremely happy to meet and cooperate with Envybox”

“We believed in Envybox from the very beginning and are happy that we were not mistaken”

Kapustin Yury Nikolaevich, CEO of Modernus

“Our company is engaged in the manufacture and supply of designer furniture. Modernus specialists will help you choose unique, truly stylish and modern furniture, lighting and decor items for your house or apartment, study or office. Our online catalog presents furniture created by legendary world designers. We offer both modern developments and products that have already become furniture classics.

We have been using Envybox products for about two years. I found out about you when I monitored callback programs on the Internet. There are a huge number of such services on the Internet, but Envy will stand out from the competition. The site alone is worth something - stylish, structured, and most importantly accessible for understanding.

In general, we considered the products of the service, studied all the chips and decided to stop at your services. We believed in Envybox from the very beginning and are happy that we were not mistaken. Aleksey Molchanov, not in words, but in deeds, confirms the quality of the system. It's a sin to leave Envy for another supplier when everything is so cool here!

On our site we use Callback, Online Chat and Herd. The call button is the most effective for us. It helps to attract additional requests from the site and establish quick contact with the buyer. In general, we are satisfied with all Envybox products. Working with the system is convenient and productive. It's also nice that the integration of the service with our site was quite fast and without problems.

Our statistics are positive. The first results began to appear in the first week of using the service. As I said, most of the applications fall from the Callback. For a month we get 35-40 new hits from it. With Online chat and Herd, the indicators are slightly worse.
We ourselves like to call more than write. Questions and problems on the tube are solved much faster.

The advantages of the service include an increase in the conversion of the site. I did not find any cons, everything is fine.
Thanks to"

“The customer generator almost doubled the conversion of our site”

Sergey Pynzar, founder of the project

“Our company is engaged in the construction of houses from Sip-panels. Sip-technology in the construction of suburban residential buildings has been successfully used in Russia for many years.

Sip-panel houses have a number of advantages and meet all the requirements for comfortable housing:
1. Constant savings. Owners of houses made of Sip-panels pay several times less for electricity than residents of houses built from other materials.
2. Large area of ​​premises. In houses built from Sip-panels, useful square meters are 30% more.
3. Durability of Sip-panels. Houses built from Sip-panels are able to withstand any, even the most severe climatic changes.
4. Soundproofing. Sound insulation in houses built using SIP technology is quite good, especially in terms of high sound frequencies.
5. Environmental friendliness. Sip panels are made from materials that are safe for human health.

We learned about Envybox not so long ago. Literally four months ago, our managers accidentally came to the services of your service. Employees were very impressed with Envy products, but we did not immediately start trusting an unknown service.
Some time later, a friend called me - your partner and convinced me that it is still worth testing these unusual widgets. I agreed and began to choose the most necessary tools from the list.

Now on our site we use the Callback button, the Client Generator and the Herd Instinct. All widgets work in approximately the same way - and calls come in, and requests to the Generator fall, and they click on Stadny.
We used another company before Envybox, and to be honest, your products work much better. We never had a generator at all, but due to it, the conversion of the 2builder.rf website almost doubled.

They did not dare to install the Envybox service themselves, although all the settings are clear and simple. We hired a special person, so there were no extra problems here.

In just three months, our website statistics have improved significantly.

Weekly stats:
1. Callback - 15-20 calls;
2. Client generator - 3-5 applications
3. Herd instinct - 5 clicks.

In general, we are very pleased with the results. Now it has become much easier for customers to contact us, and managers are happy to quickly connect with them.

I also want to commend your support team. Not so long ago I ran into the problem of inappropriate calls from the site, but I still can’t block unnecessary numbers on my own. The Envybox guys happily agreed to help me and did all the work themselves.

Thank you very much Envybox"

This is Australia, there really are posts and a wire is stretched (probably even under power).

In general, the concept of herd instinct is familiar to everyone in various forms, but it is more commonly associated with the animal world, although it is also applicable to humans, but to a slightly different degree. Let's analyze its mechanism.

To begin with, a small digression "to the children." There is an obvious rule for all parents: do not do to your child what you do not want him to do. Want to reduce the chance of your child becoming a smoker? Do not smoke in front of him yourself and do not give him the opportunity to understand that you smoke. The principle is simple: if a person (child) does not know what is right and what is wrong, he learns by copying/imitating those whose behavior is right for him. If there is no way to filter out “right / wrong” behavior, then a person simply directly copies anyone who physically resembles him (“mirror”). Such copying is carried out by a person (child) only in those cases when he does not have any behavioral strategies, there are no predictions for a specific situation, or any of his predictions seem too unlikely to him, and therefore threatening survival. Simply put: when you don’t know what to do, do as everyone who looks like you does.

This is what underlies the “herd instinct” of man. Of course, it is worth clarifying that this is not an instinct, it is only a mechanism for self-survival through learning by copying, which is based on the instinct of self-preservation.

For example:
The man works in the office. Every day at lunch, along with a stream of people, he goes to the dining room, turning left in the corridor, while almost no one ever turned right. One day, also leaving the office, he walks with a stream of people, but people start turning to the right.
There is a violation of the prediction. A person has no strategies for this behavior and the natural response to learning how to respond is to copy other people's behavior, trust them, go right.

The likelihood that a person will obey the “herd instinct” is determined by a number of factors:

1. Speed ​​of decision making
As already mentioned, the consciousness functions much more slowly than the subconscious. In cases where we are forced to make quick decisions, we tend to use the subconscious mind and the mechanism of learning by copying / imitation just belongs to its area. Therefore, in the case of quick decisions, we are more prone to copy/imitate choice.

For example:
If we see that in a few seconds the walls around us will begin to collapse and we see a crowd running in some direction, then we will rather run after them than think “where to run”.

2. Criticality of decision making for self-survival
This moment closely intersects with the example of the previous paragraph. If we are faced with a situation where decision-making is strongly tied to our self-survival (“pure strategy” or “cant”) and we have no behavioral strategies for this situation, we tend to copy the behavior of other people more, as we subconsciously assume that they do not want their own death.

3. Level of development of prediction strategies
As already mentioned, the “herd instinct” is most pronounced in cases of weak development of consciousness and, in particular, prediction models. The less we can predict about a given situation, the less we can model possible outcomes and evaluate them, the more we are subject to the herd instinct. Very often it plays for the better for us, but sometimes it hurts. There is a saying: "Millions of people cannot be wrong." From my experience, I can say that they can, and they do it regularly (although the concept of "error" is always subjective).

4. Level of identification with the mass
A very important role is played by the assessment of how much the “mirror effect” affects a person at the time of making a decision.

Examples:
If a flock of gophers runs past a person in a panic, he will not panic and will not run after them.
If a person in a business suit sees two crowds running in different directions (one crowd is people in suits, and the other in orange “overalls”), then he is more likely to run after people in suits.
If the person in the example about the office goes out not to go to the dining room (where everyone thinks they go), but, say, to throw out the garbage (where the garbage container is to the left), then again, the probability of his submission to the herd instinct is much less due to the reduced influence " mirrors."

5. Internal state
It is obvious that the internal state of a person also affects the degree of involvement, since it also determines the degree of submission to subconscious influence. For example, alcohol intoxication reduces conscious control and such a person follows the crowd more easily. This includes all methods of altering mind control, from trance to medication.

6. Individual features
In some cases, there are individual features of submission to the “herd instinct”, for example, when, as a result of a jamb, a person becomes dependent on the opinions and actions of other people. It can also be attempts at self-realization by joining the masses, which occurs in the early stages of personality development (adolescence). There are a lot of such examples, but the general mechanisms are in the first five points.

conclusions
In general, the “herd instinct” is a fairly good and effective biological tool in the field of pure self-preservation strategies. However, it loses its effectiveness, and sometimes even plays to the detriment of the person himself, when it comes to systems of complex social interaction, especially in a society with a high prevalence of jambs.

When making decisions about the lack of behavior strategies (prediction models), take into account the fact that a massively accepted behavior model may be inadequate and ineffective. If you have time to make a decision, then use it as resource-efficiently as possible and try to develop your own strategy.

When it comes to how to wash clothes, then you can easily rely, without much harm to yourself, on the opinion of society. If we are talking about more individual things, in particular your personality or the social aspects of your life, then the decision should be taken more carefully and separately. It is precisely due to the fact that individuals delegate the adoption of personal mental decisions to the opinion of the “herd” that the opportunity has been created for the development of sects and other similar organizations and trends, which almost always feature an abundance of irrational strategies. ()

Something else for you from psychology: here for example, but for example. Here is another answer to the question and. Let me remind you about The original article is on the website InfoGlaz.rf Link to the article from which this copy is made -

Stay tuned, don't lean out. Do what others do. Go where everyone goes. Say what they want to hear. And most importantly - do not think, because for you everything has long been invented. Just be like everyone else!

This is such a simple "formula for success" for most people - to be in a crowd, to be a crowd, with all the ensuing consequences: loss of individuality, lack of one's own views, exposure to other people's influence, desire to be led, fear to prove oneself! In a word - longing! Let's talk about herd instinct.

Why is the herd instinct bad?

The herd instinct, along with other instincts (self-preservation and procreation), is inherent in man by nature. And what is meant by nature is difficult, inexpedient and simply stupid to dispute. But there is one "but"! If the instincts of self-preservation and reproduction help humanity, at the very least, to preserve life and reproduce perfectly on the planet, then in the case of the herd instinct, an ambiguous picture emerges. On the one hand, we all live according to generally accepted rules, thanks to which we have an idea of ​​\u200b\u200bmorality and morality. In this case, social norms do not allow the world to slide into chaos and anarchy. But there is another side of the coin...

Let's look at a simple example. Before us is an average young man. Pleasant, kind, intelligent, friendly. Caring father and loving husband. Let's add, to complete his positive image, belonging to some humane profession. Let's say he works as a paramedic on an ambulance - he saves human lives. In general, a completely positive character who is not capable of causing harm. Our hero has one passion - football! And now, sitting at the match, he becomes a witness to the shameful loss of his favorite team, to the delight and pleasure of the fans of the winning team. It would seem that it's okay - a game is a game. But then the most “humiliated and insulted” by the loss of their home team get up and start a fight with the fans of the winning club. Something “clicks” in the head of our hero, and he, driven by motives he does not understand, joins the brawl. The denouement is known - the OMON arrives and, having treated the brawlers with batons and butts of machine guns, packs them into paddy wagons. Our hero, lying on the cold floor of a special vehicle and having gained the ability to think soberly, asks himself one question: why ?! Why did he get into this fight? After all, aggression is not characteristic of him in any form, he does not cripple people, on the contrary, he saves them! The answer is simple: he turned off critical thinking - the ability to analyze a situation and formulate possible consequences. Herd instinct completely overshadowed common sense. Everyone got into a fight and, therefore, he must! And the boys would not understand if he left! He was not himself at that moment - he was like everyone else ...

Do you understand how dangerous and destructive it is to “turn off” the brain and follow the majority? Dangerous - for life and health, and destructive - for a person's personality. And that was the most "harmless" example. And how many bloody wars, armed conflicts, terrorist attacks and other tragedies have occurred only because people are driven by herd thinking? Manipulators (they are also called shepherds), hiding their true selfish motives behind beautiful invocative speeches about equality, patriotism and their god, “turn on” the crowd, and it, in its blind faith in a lofty idea, goes to rob, kill, rape!

There have always been people who went against the rules and had their own opinion. The society has already prepared for such stigmas and labels: "white" crows, dissidents, dissidents, heretics, rebels, upstarts and troublemakers. Having stuck a label, the society takes measures to establish "justice": from silent censure to collective persecution, called by a vile word - persecution! Purpose: to rot someone who thinks differently, lower, push, make it clear that it is no better. And in the overwhelming majority of cases, those who disagree either break down, becoming part of the crowd, or close up and move away, because it is a thankless task to fight the "windmills" of public opinion.

Is everything that those who disagree say so wrong and harmful that society does not accept it? Yes, that's not the point!!! An adherent of the crowd does not like the very fact that someone has his own opinion, he subconsciously feels strength in such a person against the background of his intellectual weakness and “blinkered” look, and therefore he sees a threat to himself. Or, on the contrary, it may even be very smart and tacitly admit the correctness, usefulness and relevance of other people's ideas, but he will never admit this in public, because this is fraught with sanctions against him from the majority - he himself will be on the other side of the barricades. Here is such a simple mechanism. Add to this the susceptibility to the opinions of others and the habit of obeying the "shepherds", who, while not distinguished by particular decency, can meanwhile have strong leadership qualities and the ability to convince.

The main reason why people gravitate towards the crowd is a sense of security, because it is easier to survive in a group. We mean the global negative manifestations of life: wars, cataclysms, epidemics, etc. In this case, herding is the basis of the instinct of self-preservation. It is a fact.

But with the manifestations of herdism, when the question of survival is not worth it, it is already possible and necessary to argue. Who makes you, along with everyone, spread rot on a newbie, what is your excuse? Are you afraid to break away from the team, to be branded as a "white" crow and be in his place? You don't need to be afraid of that. Be afraid of the lack of individuality - the very trait that makes a person different from others and forms him as a person.

Or take all these total sales and Black Fridays. When a roaring crowd, losing its human form, storms stores, trampling on the fallen, hoping to take possession of a TV, five phones and a kilogram of batteries. And all this to the cries of appeal about the discounts of managers (read - shepherds). Driven by the herd instinct and love for freebies, people finally lose their self-esteem.

And such examples of herding can be given endlessly, but we will not do this, just as we will not draw conclusions - you will draw them yourself.

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• The herd instinct is the mechanism underlying the instinct of self-preservation, applicable equally to both humans and animals.

  The herd instinct shows how people or animals in a group can act collectively, without centralized leadership. As V. Trotter noted in his work "The Instincts of the Herd in Peace and War", it is pointless to look for the causes and derivatives of the herd instinct, since it is primary and cannot be resolved.

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References in literature

Trotter leads the psychic phenomena observed in the masses from herd instinct, which is innate to man in the same way as to other animal species. Biologically, this herding is an analogy and, as it were, a continuation of multicellularity, and in the spirit of the theory of libido, it is a further expression of the tendency of all homogeneous living beings to unite into ever larger units. The separate individual feels incomplete if he is alone. Already the fear of a small child is a manifestation of the herd instinct. Contradiction to the herd is tantamount to separation from it, and therefore contradictions are timidly avoided. But the herd rejects everything new, unusual. Herd instinct - according to Trotter - something primary, further indecomposable.

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Herd instinct and its manifestations. Varieties of desire to be like everyone else. Correction of such a state.

What is herd instinct

P.A. Kropotkin, a scholar and Russian anarchist revolutionary, considered solidarity to be a quality inherent in almost every person.

At the University of Leeds (UK), scientists put forward a theory about 5%. They showed by example that this number of people is quite enough to subjugate 95% of other inhabitants.

In this case, the herd instinct is automatically triggered, and on a subconscious level, a person begins to do what 5% of the demonstrators do. Even if he did not like the performance of any artist, he mechanically begins to applaud him because of the applause of part of the audience.

Types of herd instinct

This phenomenon covers many aspects of human life. Among them, the leading positions are occupied by religion, politics, art, advertising and the sexual life of the inhabitants. It is in these areas that it is easiest to manipulate people's minds.

Religious herd instinct

• sects. Such islands of "spiritual purification" most actively began to operate in the domestic expanses in the early 90s. Taking advantage of the confusion of people after the collapse of the USSR, the pseudo-prophets began to create societies that later were able to cloud the brain even of adequate individuals. At the same time, the herd instinct worked smoothly, because the person wanted to believe in the best and reached for a ghostly dream. Specialists were interested in the fact that the leaders of the sects were excellent psychologists and orators. In their reasoning before the public, they relied on Christian postulates, while destroying human souls and gathering fanatics into a controlled herd. The most dangerous sects are Jehovah's Witnesses, Calvary Chapel and Temple of the Nations.
• Communities-communes. These organizations can be called the highest manifestation of a dangerous association of people on religious grounds. If the community lives at the monastery, where everyone can see its activities, then this is not a problem. However, the manipulators do not stop at such a modest raising of funds for their existence and arrange entire settlements of adherents of the created idol. An example is the Manson Family community, in which the herd instinct made people slaves of someone else's will and cruel killers.

Sexual herd instinct

1. Dogma about procreation. One of the most common stereotypes is that people (especially women) worry about their infertility. If we do not take into account the moral side of the issue, but turn on the logic, then interesting facts emerge. Society is wary of those individuals who cannot reproduce offspring. There is a stereotype that a person must necessarily continue the race and give a new citizen his own set of chromosomes. However, with a strong desire to have a child, people often forget that orphanages exist. Psychologists believe that the reason for such fear is in associating oneself with the animal environment. In any herd, a barren female automatically becomes the lowest link among the animals. For the same reason, society, with the help of church dogma, condemns such concepts as homosexuality, lesbianism and other types of sexuality that do not ultimately lead to the conception of a child.
2. Social cliché about jealousy. Another stereotype is the opinion that this is a manifestation of love for your sexual partner. Experts say that the voiced feeling has nothing to do with passion and the desire to always be close to a certain person. They consider the fear of losing their rank in the herd hierarchy to be the basis of jealousy.
3. stereotype of monogamy. Some researchers believe that this model of the institution of marriage was created by people who were afraid of competition from males and females of a higher herd rank. According to sexologists, the idea remained a waste of time: representatives of the herd hierarchy can still afford to have a harem. Sexual freedom is unrealistic among people with a herd instinct. Whether it is good or bad, it is up to each person to decide, based on his views on life and morality.

political herd instinct

• Patriotism. Such a social feeling is inherent in people who love their homeland and the population that lives in it. It was this political principle that helped many peoples to repel the attacks of the enemy encroaching on their lands. However, it is quite dangerous when it develops into fanaticism and hypertrophied leavened patriotism.
• Nationalism. This ideology can be civil, ethnic and cultural in nature. The manifestation of the herd instinct can develop into aggression with extreme nationalism, because it begins to resemble extremism.
• Racism. Such a system of views has no place in a civilized society. At one time, the herd instinct played a cruel joke on the planters of the southern states of America, who had black slaves. The policy of racial discrimination can call for both the deprivation of the rights and freedoms of people from another system of the human population, and their complete destruction.
• Religious strife. This intolerance towards representatives of other faiths and its propaganda is punishable by the Law. However, quite often the herd instinct kicks in when the crowd is turned on by an experienced manipulator.

Advertising herd instinct

Quite often, children are the targets of advertising. It is important for them to get a fashionable toy that does not leave the TV screens. Moreover, classmates have it, but you need to be like everyone else and not yield to them in anything. The child will prefer the advertised and rather harmful sweetness, but will not ask his parents to buy a high-quality domestic product.

Some adults are not far from their children and seek to take possession of the branded item. They reason on the principle that if everyone takes it, then this is a profitable and rational acquisition. Such people are magnetically affected by slogans like “do as we do; do it with us."

Politicians also skillfully use the psychology of the herd instinct. Quite often, the advertisement of their party looks like a leader in the foreground, behind which is a whole crowd of his like-minded people. After the communist videos, war veterans feel like an important component of the party, which reminds them of the times of their distant youth.

Herd instinct in art

With a dislike for the theater, a label is immediately attached to a person who cannot understand the beautiful.

People themselves develop a herd instinct, obeying the opinion of the crowd. Any preferences in art are a matter of taste, but the resulting stereotypes are firmly deposited in the minds of the townsfolk.

Ways to deal with the herd instinct

Society does not like "white crows", calls them crazy people. The grief of such personalities is precisely from their mind. With high intelligence, they do not want to blend in with the crowd. As a result, such people remain lonely rebels. It is quite difficult not to cause rejection of society and at the same time be an extraordinary person. However, even mediocrity does not always dream of becoming a small link in a single whole.

Psychologists advise to correct the herd instinct in the following way:

1. Keeping calm in any situation. The energy of the crowd only acts on a person when he is emotionally overexcited. This is especially true for overly impressionable and exalted persons. Calmness is a powerful weapon against manipulators.
2. Turning on the brain at 100%. A highly developed personality will never become a victim of the herd mentality. Pseudo-prophets don't usually associate with such people. The exception is the leaders of Scientology, on the hook of which John Travolta and Tom Cruise fell.
3. Analysis of one's own behavior. It is recommended to deal with your inner "I", highlighting positive, negative character traits and existing desires. Having understood yourself, it is easier to develop a further plan of action. It is possible to allow ambitions to take precedence over prudence for a while, because they are the incentive to destroy one's desire to be like everyone else.
4. Breaking stereotypes. It is not necessary to become a rebel and go against the crowd. However, people should understand that in front of them is a person with a clear life position and personal preferences. It is not necessary against your desire to watch a fashionable film and visit an advertised exhibition just because they caused a public stir.
5. Raising self-esteem. Individuals with a herd instinct are most often not self-confident. They are hurt by criticism from the outside, and they try to stay in the shadow of the leader. You should love yourself and understand your individuality.
6. Doing an interesting job. In the company of extraordinary people there is a reality and to learn something yourself. At the same time, one should not be afraid of the formation of a herd instinct in such a community, because such individuals do not copy each other's actions.
7. Developing a sense of humor and communication skills. It is the voiced qualities that distinguish a person from the gray mass. To do this, it is recommended to read humorous books and watch funny talk shows.
8. Life for yourself and family. It is necessary, first of all, to put your interests above all else, and not someone else's opinion, which is imposed by society. If this does not turn into selfishness, then such a line of behavior will not allow a person to merge with the crowd.